John-Mariadoss, Babu and Pomirleanu, Nadia and Chennamaneni, Pavan R. and Ganesh Pillai, Rajani and Zailani, Suhaiza (2024) Interactive effects of organizational resources on sustainable product design practices: A resource orchestration perspective. European Journal of Marketing, 58 (1). 66 – 91. ISSN 0309-0566, DOI https://doi.org/10.1108/EJM-04-2022-0253.
Full text not available from this repository.Abstract
Purpose: The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable product design practices (SPDP). Design/methodology/approach: The authors examine the interactive effects of two firm resources, namely, SSO and CRC, as they relate to SPDP, using survey data from 132 manufacturers in Malaysia. Findings: The findings show that the effect of SSO on SPDP is stronger when CRC is low, than otherwise. The authors also find that the interactive effects of the firm-level resources stated above are stronger when customer pressures (CPs) are higher than when they are low. Research limitations/implications: The authors contribute to the literature by studying the effects of firm-level strategic resources and their interactions as they relate to SPDP. An important limitation of this research is the usage of single-source data and single-period data. Practical implications: Managerially, this research provides new insights into how organizations should respond to CPs while understanding the counterintuitive but disabling effects of customer relationship assets. Social implications: The findings are important to society because most of the environmental impact arising from the production, consumption and disposal of products is a direct consequence of decisions made at the product design stage and an unintended consequence of the marketing decision-making processes that underlie marketing strategy formulation that fails to recognize ecosystems impact as a standard decision influence. Originality/value: To the best of the authors’ knowledge, this research is the first to study the effects of firm-level strategic resources and their interactions as they relate to SPDP. © 2023, Emerald Publishing Limited.
| Item Type: | Article |
|---|---|
| Funders: | Imam Abdulrahman Bin Faisal University [Grant no. IAU] |
| Uncontrolled Keywords: | Customer relationship capital; Resource orchestration; Strategic sustainability orientation; Sustainable product design practices |
| Subjects: | H Social Sciences > HF Commerce > Business |
| Divisions: | Faculty of Business and Economics > Department of Decision Science |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 11 Jul 2024 01:23 |
| Last Modified: | 11 Jul 2024 01:24 |
| URI: | http://eprints.um.edu.my/id/eprint/44800 |
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