Impact of Airbnb on the hotel industry in Japan

Nakamura, Satoka and Baskaran, Angathevar and Selvarajan, Sonia Kumari (2024) Impact of Airbnb on the hotel industry in Japan. Journal of Destination Marketing & Management, 31. ISSN 2212-5752, DOI https://doi.org/10.1016/j.jdmm.2023.100841.

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Official URL: https://doi.org/10.1016/j.jdmm.2023.100841

Abstract

The main aim of this paper is to find out whether the occupancy rate of the hotels would increase or decrease with the number of listings in Airbnb in Japan. It employs a panel data gathered from annual Airbnb's listings and hotel occupancy rates, covering all 47 prefectures in Japan and 5 accommodation types for 7 years. The findings indicate that the number of Airbnb listings did not have a statistically significant impact on the overall hotel occupancy rates. Based on the type of accommodations, both Ryokan and Common Lodging House show significant results and are positively influenced by Airbnb listings. The study concludes that Airbnb does not disrupt the hotel industry and suggests easing some of the current restrictions on accommodation sharing in Japan.

Item Type: Article
Funders: Universiti Malaya Impact-Oriented Interdisciplinary Research Grant (IIRG) [Grant No: IIRG012A-19SAH]
Uncontrolled Keywords: Sharing economy; Airbnb; Hotel occupancy rate; Tourism industry; Hotel industry
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economics > Department of Political Science, Public Administration & Developmental Studies
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 01 Jul 2024 04:55
Last Modified: 03 Jul 2024 06:39
URI: http://eprints.um.edu.my/id/eprint/44271

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