Abd Ghafar, Norafida and Che Ghani, Nur Mazidah and Adam, Mastura (2022) A review of the essence of city branding in enhancing image and identity of a city. Planning Malaysia, 20 (4). pp. 66-78. ISSN 16756215, DOI https://doi.org/10.21837/pm.v20i24.1184.
Full text not available from this repository.Abstract
The future of cities is at the juncture of a new reality. This poses a domestic opportunity to relook and rediscover the image and identity of the city. Cities are often viewed in the international arena, hence the authentic local essence of city image and identity is often flattened, hidden, or ignored. Therefore, this paper aims to review existing literature on city branding in order to identify characteristics that will enhance city strategies. This research is conducted using content and thematic analysis based on the Scopus and Web of Science (WoS) databases. Findings have identified criteria such as integrated- design, landmarks, signature architecture, city vision statement, culture and symbolic assets to be among the contributing factors. Based on the review, the domain of city branding consists of intangible and tangible city assets that must be further researched in the field. These findings shall contribute to the research in the context of cities in Malaysia. © 2022 by MIP.
| Item Type: | Article |
|---|---|
| Funders: | Department of Architecture, Faculty of Built Environment, University of Malaya |
| Uncontrolled Keywords: | City Characteristics; Imageability; Integrated Design; Interpretive Phenomenological Analysis; Place Branding |
| Subjects: | T Technology > TD Environmental technology. Sanitary engineering |
| Divisions: | Faculty of the Built Environment |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 29 Nov 2023 07:17 |
| Last Modified: | 29 Nov 2023 07:17 |
| URI: | http://eprints.um.edu.my/id/eprint/44033 |
Actions (login required)
 |
View Item |
