Hailong, Yin and Tao, Mo Wen and Michael, Mary Agilebu and S. Senathirajah, Abdul Rahman and Connie, Gan (2022) Online apparel retailing: E-service attributes influencing purchase intention. Res Militaris, 12 (2). 1141 -1153. ISSN 22656294,
Full text not available from this repository.Abstract
Numerous academic works have demonstrated the importance of service quality as a tool for measuring corporate performance. Its effects are visible in its direct impact on online clothing shoppers' contentment. This paper investigates consumer impressions of the service level provided by online clothes retailers. To accomplish this, a quantitative study is conducted. In this work, four dimensions are quantified using multi-item scales, and the convergent, discriminant, and nomological validity of these dimensions are evaluated through a survey. Security, information, personalization, and aesthetics are key dimensions in this study. Implication of the findings are discussed. © 2022, Association Res Militaris. All rights reserved.
| Item Type: | Article |
|---|---|
| Funders: | None |
| Uncontrolled Keywords: | Apparel; Customer satisfaction; Online shopping; Purchasing; Service quality; Structural analysis |
| Subjects: | H Social Sciences > HF Commerce > Business |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 04 Dec 2023 07:01 |
| Last Modified: | 04 Dec 2023 07:01 |
| URI: | http://eprints.um.edu.my/id/eprint/43876 |
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