Gong, Jiankun and Zanuddin, Hasmah and Hou, Weipeng and Xu, Jinghong (2022) Media attention, dependency, self-efficacy, and prosocial behaviours during the outbreak of COVID-19: A constructive journalism perspective. Global Media and China, 7 (1). 81 -98. ISSN 2059-4364, DOI https://doi.org/10.1177/20594364211021331.
Full text not available from this repository.Abstract
The COVID-19 pandemic has caused disruption not only in the global health and economic sectors, but also in the field of journalism. As media has played and continues to play a pivotal role in disseminating information during the pandemic crisis, it is critical to examine how media influences the behaviour of their target audience. Subsequently, this study aimed to examine the relationship between media attention, dependency, self-efficacy, and prosocial behaviours amid the COVID-19 pandemic. A total of 905 participants from China responded to the survey questionnaire, the data from which was analysed via SPSS-AMOS v.23. The results indicated a significant correlation between media attention and self-efficacy. Likewise, media dependency is correlated with self-efficacy. Media attention, dependency, and self-efficacy demonstrated significant effects on prosocial attitudes and behaviours. Subsequently, this study showed that self-efficacy mediates the effects of media attention and dependency on prosocial behaviour. At the time of the COVID-19 pandemic, the findings of this study could serve as a guide to media practitioners in shaping the behaviour of their audience through meaningful and responsible information dissemination. © The Author(s) 2021.
| Item Type: | Article |
|---|---|
| Funders: | None |
| Uncontrolled Keywords: | Constructive journalism; COVID-19; Media attention; Media dependency; Prosocial behaviour |
| Subjects: | P Language and Literature > P Philology. Linguistics > Communication. Mass media |
| Divisions: | Faculty of Arts and Social Sciences > Department of Media and Communication Studies |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 17 Nov 2023 03:25 |
| Last Modified: | 17 Nov 2023 03:25 |
| URI: | http://eprints.um.edu.my/id/eprint/43297 |
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