Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective

Zhu, Jie and Zheng, Shiyong and Kaabar, Mohammed K. A. and Yue, Xiao-Guang (2022) Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective. Frontiers In Environmental Science, 10. ISSN 2296-665X, DOI https://doi.org/10.3389/fenvs.2022.1052797.

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Abstract

With the development of mobile internet, Chinese farmers have started to access diversified information through social media, on one hand, based on breadth of information. On the other hand, as most farmers still live in rural areas, their socio-economic characteristics and lifestyles are in homogeneous acquaintance social network relationships, i.e. interpersonal interactions in offline homogeneous networks are still considered as the way for farmers to access homogeneous information (breadth of information depth). Based on social capital theory, social networks are structural social capital where trust and reciprocity are known as a relational social capital. Further, this study divides structural social capital into connective social capital (social media access to information) and bonding social capital (offline interpersonal interaction access to information) based on the differences in their information sources. The empirical study finds that structural social capital has a positive impact on farmers' environmental knowledge acquisition which influences their environmental behavior. In addition, relational social capital (trust and reciprocity) plays a mediating role in the influence of structural social capital on farmers' environmental behavior.

Item Type: Article
Funders: China Postdoctoral Science Foundation: A study on the mechanism of physician engagement behaviour in online medical communities from the perspective of network effects, Guangxi Science and Technology Base and Talent Special Project: Research on the incentive mechanism of user information sharing in live e-commerce-based on social capital perspective (Grant No: 2022M710038), 2022 Guangxi Philosophy and Social Science Planning Research Project: Path and Policy Optimization of High-Quality Integration of Rural Agriculture, Culture and Tourism for Rural Revitalization (Grant No: 2020AC19034), 2021 Guangxi 14th Five-Year Education Science Planning Key Special Project: Research on the influence of learning communities on users' online learning behavior in the information technology environment (Grant No: 22FGL024), 021 Guangxi 14th Five-Year Education Science Planning Key Special Project: Research on the influence of short video sharing on Chinese cultural identity of international students in China-taking Jieyin as an example (Grant No: 2021A033), Research on the impact of the "One Belt, One Road" initiative on the moral education of international students from countries along its route (Grant No: 2021ZJY1607), Guangxi 14th Five-Year Education Science Planning Key Special Project: Research on the Design of Informatization Classroom Teaching Evaluation Index System in General Higher Undergraduate Institutions (Grant No: 2021ZJY1612), Research on the Model Mechanism of High-Quality Development of Study Tours for Rural Revitalization (Grant No: 2022ZJY354), 2022 Innovation Project of Guangxi Graduate Education: Research on Cultivating Innovation and Practical Ability of Postgraduates in Local Universities in Guangxi (Grant No: 2022ZJY1699), Guangxi undergraduate teaching reform project in 2022: research on the construction of thinking and government in marketing courses under the online and offline mixed teaching mode (Grant No: JGY2022122), Teaching reform project of Guilin University of Electronic Science and Technology: research on the construction of the ideology and politics of the course of Brand Management (Grant No: 2022JGB180), Research and practice on the cultivation of innovation and entrepreneurship of university students based on the trinity of "curriculum + base + platform" (Grant No: JGB202114), Doctoral research initiation project of Guilin University of Electronic Science and Technology: "Research on the incentive mechanism of knowledge sharing in online medical communities" (Grant No: JGB202114), National Social Foundation of China (Grant No: US20001Y & 20BGL247)
Uncontrolled Keywords: Social capital; Social media; Environmental behavior; Knowledge acquisition; Farmer
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
Divisions: Faculty of Science > Institute of Mathematical Sciences
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 21 Nov 2023 04:59
Last Modified: 21 Nov 2023 04:59
URI: http://eprints.um.edu.my/id/eprint/40249

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