Ghazali, Ezlika Mohd and Al Halbusi, Hussam and Fattah, Fadi Abdel Muniem Abdel and Uzir, Md Uzir Hossain and Mutum, Dilip S. and Tan, Foon-Lip (2023) A study of player behavior and motivation to purchase Dota 2 virtual in game items. KYBERNETES, 52 (6). pp. 1937-1961. ISSN 0368-492X, DOI https://doi.org/10.1108/K-08-2021-0678.
Full text not available from this repository.Abstract
Purpose The goal of this study is to examine the factors (e.g. enjoyment, skills, challenge, telepresence and flow) that influence players' purchase intention toward Dota 2 virtual in-game as well as examine the effect of flow toward purchase intention of Dota 2 through the critical mechanism (i.e. continuous intention). Notably, the analysis of the moderating role of enjoyment of buying on the relation of (a) flow and purchase intention of Dota 2 in-game, as well as (b) between flow continuous intention and finally (c) between continuous intention purchase intention of Dota 2. Design/methodology/approach The data were gained from 331 users using Google Forms and posted to respondents on social media platforms and forums such as Facebook and Reddit, as these websites have the closest reach to gamers. Findings The study revealed that enjoyment, skill, challenge and telepresence have a positive effect on flow. Also, the flow was significantly related to purchase intention. The continuous intention has significantly mediated the relationship between flow and purchase intention. Importantly, this study found that the moderating role of buying enjoyment increases the relationship between flow and purchase intention (H7a) and between continuous intention and purchase intention (H7c). In contrast, the moderating role of buying enjoyment on the relationship between flow and continuous intention (H7b) was not supported. Hence, this study sheds a new light on the notable Dota 2 in-game and continuous intention purchase intention of the users. Originality/value In response, this study's main research question can be highlighted on testing how enjoyment, skills, challenge, telepresence, in-game virtual items influence purchasing intention when the enjoyment of buying moderates the proposed relationship? Therefore, this study aims to examine the significant elements like enjoyment, skills, challenge telepresence toward flow, and subsequently, the effect of flow toward purchase intention of Dota 2 in-game through continuous intention as a key mechanism which is urgently needed to minimize the gap in-game virtual items literature. Significantly, this study also intends to explore the contingent role of enjoyment of buying on the relation of flow and purchase intention of Dota-2 in-game, as well as between flow and continuous intention and finally between continuous intention and purchase intention.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Dota 2 in-game; Enjoyment; Skill; Challenge; Telepresence; Flow; Continuous intention; Purchase intention |
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Faculty of Business and Economics |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 14 Jun 2024 07:41 |
| Last Modified: | 14 Jun 2024 07:41 |
| URI: | http://eprints.um.edu.my/id/eprint/39598 |
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