Haji Rashid, Fairul Rizal (2007) Integrating strategic quality management in the context of corporate strategy – Initial lessons: A case study of Universiti Brunei Darussalam. In: Regional conference on quality in higher education “Quality driven initiatives: sharing good practices in higher education”. (Unpublished)
Managing quality is basically the same with other aspects of management; it requires strategies formulation, goal settings, development of action plans, implementation plans and provision of control and feedback mechanism for corrective actions to be taken. It is thus imperative not to see quality management as solely a controlling device; rather it must be seen as a management function that must be institutionalized in different levels of organizations. In fact, many excellent organizations have demonstrated that quality has an important strategic value in today’s competitive world. Furthermore, in today’s complex and changing environments, organizations are also forced to formulate strategy and plan their actions so as to achieve the desired positive results. In order to remain effective over time, organization must have a formal strategic management mechanism that would give direction to the attainment of the goals and objectives. The key success, therefore, required organizations to fully understand quality philosophies and to integrate quality in the strategic management process. In relations to this, Higher Educational Institutions (HEIs)have also experienced ever-changing environments and challenges in order to stay competitive and to cope with higher expectations from key stakeholders and ‘customers’. Consequently, many HEIs have also realized and seen quality practices as a practical strategy to be pursued. Although there have been an increasing quality related research done in the context of HEIs, there is still a lack of research that focused on the development of strategic quality planning process.
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