Chen, Xia and Rahman, Muhammad Khalilur and Rana, Md. Sohel and Gazi, Md. Abu Issa and Rahaman, Md. Atikur and Nawi, Noorshella Che (2022) Predicting consumer green product purchase attitudes and behavioral intention during COVID-19 pandemic. Frontiers in Psychology, 12. ISSN 1664-1078, DOI https://doi.org/10.3389/fpsyg.2021.760051.
Full text not available from this repository.Abstract
This work has aimed to investigate the consumers' green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fear of COVID-19 pandemic has a significant impact on green product behavioral intention. Green product literacy, green product orientation, and social influence have a significant influence on green product purchase attitudes. The results also indicated that consumers' green product purchase attitudes mediate the effect of green product literacy, green product orientation, and social influence on behavioral intention. The findings of this work will provide strategically relevant references to green marketers and retail managers in the understanding of consumers' green product purchase attitudes and green product behavioral intention during the ongoing uncertainty of the COVID-19 pandemic.
| Item Type: | Article |
|---|---|
| Funders: | National Natural Science Foundation of China (NSFC) [72064024] |
| Uncontrolled Keywords: | Green product; Consumers' attitudes; COVID-19 pandemic; Green product orientation; Behavioral intention |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
| Divisions: | Faculty of Business and Economics > Department of Accounting |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 15 Aug 2022 00:01 |
| Last Modified: | 15 Aug 2022 00:01 |
| URI: | http://eprints.um.edu.my/id/eprint/33457 |
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