The representation of the Orang Asli community in a Malaysian Media

Alagappar, P.N. and David, M.K. and Gan, K.H. (2010) The representation of the Orang Asli community in a Malaysian Media. In: Proceedings of 2010 International Conference on Humanities, Historical and Social Sciences (CHHSS 2010), 26-28 February, 2010, Singapore. (Unpublished)


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This study examine the representation of the Orang Asli in the New Straits Times (a local English daily) and determines the themes in this daily regarding this community firstly, 35 years after independence the year 1992 and secondly 16 years later in 2008 that is 51 years after independence with a view to determining if the representation of the community had undergone change. The theoretical framework provided by agenda setting serves as the basis for analyzing the data. The findings reveal that the positioning and representation of the community did not undergo any change over the two time frames.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Indigenous peoples--Malaysia, Indigenous peoples and mass media, New Straits Times
Subjects: G Geography. Anthropology. Recreation > GN Anthropology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HT Communities. Classes. Races
Divisions: Faculty of Arts and Social Sciences
Depositing User: Mr Mohd Fazli Zainordin
Date Deposited: 05 Jun 2012 06:59
Last Modified: 12 Nov 2013 00:16

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