Leong, Lai-Ying and Hew, Teck-Soon and Ooi, Keng-Boon and Chong, Alain Yee Loong and Lee, Voon-Hsien (2021) Understanding trust in ms-commerce: The roles of reported experience, linguistic style, profile photo, emotional, and cognitive trust. Information & Management, 58 (2). ISSN 0378-7206, DOI https://doi.org/10.1016/j.im.2020.103416.
Full text not available from this repository.Abstract
This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Trust; Mobile social commerce; Linguistic style; Profile photo; Trust-based acceptance model; Trust transference theory |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HG Finance |
| Divisions: | Faculty of Business and Economics > Department of Accounting |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 25 Jul 2022 07:58 |
| Last Modified: | 25 Jul 2022 07:58 |
| URI: | http://eprints.um.edu.my/id/eprint/28145 |
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