Lee, Corrinne Mei Jyin and Che Ha, Norbani and Alwi, Sharifah Faridah Syed (2021) Service customer orientation and social sustainability: The case of small medium enterprises. Journal of Business Research, 122. pp. 751-760. ISSN 0148-2963, DOI https://doi.org/10.1016/j.jbusres.2019.12.048.
Full text not available from this repository.Abstract
Social sustainability is an intricate subject with interrelated but distinct components. This paper measures social sustainability as an employee outcome, customer outcome and organizational outcome. To test the strategy-sustainability relationship model, this study examines service customer orientation as the corresponding strategy. Using a sample of 400 SMEs in the service sector, the results show that all the direct and indirect relationships between service customer orientation and the three social sustainability indicators are significant.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Customer outcomes; Employee outcomes; Organizational outcomes; Resource-based view (RBV); Service customer orientation; Social sustainability |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce > Business |
| Divisions: | Faculty of Business and Economics > Dept of Marketing |
| Depositing User: | Ms Zaharah Ramly |
| Date Deposited: | 10 Jun 2022 07:21 |
| Last Modified: | 10 Jun 2022 07:21 |
| URI: | http://eprints.um.edu.my/id/eprint/27599 |
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