Harness the global impact of big data in nurturing social entrepreneurship

Zulkefly, Nur Azreen and Ghani, Norjihan Abdul and Hamid, Suraya and Ahmad, Muneer and Gupta, Brij B. (2021) Harness the global impact of big data in nurturing social entrepreneurship. Journal of Global Information Management, 29 (6). pp. 1-19. ISSN 1062-7375, DOI https://doi.org/10.4018/JGIM.20211101.oa18.

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Official URL: https://doi.org/10.4018/JGIM.20211101.oa18

Abstract

The global impact of social values, norms, and cultures set the growth and future dimensions of most businesses. In global business governess, the sustainability of social entrepreneurship is heavily dependent on peoples' opinions and their social interactions. Nowadays, social media platforms represent the big global repositories of publicly available information that can be exploited by social entrepreneurs to measure and assess the social impact of their business. There is still inadequate research that focuses on assessing social entrepreneurship impact in the area of big data. This paper aims to investigate the potential of big data in global social entrepreneurship. It examines the possibility of global impact of big data in social entrepreneurship.

Item Type: Article
Funders: UNSPECIFIED
Uncontrolled Keywords: Big Data; Global E-Commerce; Global Enterprise; Global impact; Social entrepreneurship; Social interaction; Social platforms; Systematic literature
Subjects: Z Bibliography. Library Science. Information Resources
Z Bibliography. Library Science. Information Resources > Libraries
Z Bibliography. Library Science. Information Resources > Libraries > Library science. Information science
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 22 Feb 2022 04:39
Last Modified: 22 Feb 2022 04:39
URI: http://eprints.um.edu.my/id/eprint/26270

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