Zakaria, Ahmad Zamil and Md Dali, Melasutra and Hussein, Hazreena (2021) The Malaysian garden concept design branding: Whose role is it anyway? Environment-Behaviour Proceedings Journal, 6 (SI4). pp. 155-161. ISSN 2398-4287, DOI https://doi.org/10.21834/ebpj.v6iSI4.2914.
Full text not available from this repository.Abstract
Two decades ago, Malaysian leaders had expressed their desire to have a garden design concept that can represent Malaysia. This study explores the Malaysian Garden Concept (MGC) branding from the perspectives of experts recognized by the National Landscape Department (NLD). This study applies a qualitative research method, in which researchers have interviewed respondents using specific effective techniques. The MGC is meant for public parks and designed for all uses but has some significant issues. The finding found that intensive promotion, marketing, and advertising can help implement the concept of Malaysian Garden in the future.
| Item Type: | Article |
|---|---|
| Funders: | MOHE-Fundamental Research Grant Scheme (FRGS/1/2018/SSI11/UITM/02/8) |
| Uncontrolled Keywords: | Malaysian garden; National identity; Landscape architecture; Concept branding |
| Subjects: | N Fine Arts > NA Architecture |
| Divisions: | Faculty of the Built Environment |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 17 Feb 2022 07:14 |
| Last Modified: | 17 Feb 2022 07:14 |
| URI: | http://eprints.um.edu.my/id/eprint/26199 |
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