The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility

Rosli, Nadzirah and Che Ha, Norbani and Ghazali, Ezlika Mohd (2020) The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility. International Journal of Business and Society, 21 (1). pp. 313-333. ISSN 1511-6670

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Abstract

This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicates brand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research. © 2020, Universiti Malaysia Sarawak. All rights reserved.

Item Type: Article
Uncontrolled Keywords: Brand attachment; Brand credibility; Hotel attributes; Malaysian hotel; Post-consumption outcomes; Revisit intention; Satisfaction; Word-of-mouth
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Faculty of Business and Accountancy
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 05 Aug 2020 01:34
Last Modified: 05 Aug 2020 01:34
URI: http://eprints.um.edu.my/id/eprint/25240

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