Najmi, Arsalan and Kanapathy, Kanagi and Aziz, Azmin Azliza (2019) Prioritising factors influencing consumers' reversing intention of e-waste using analytic hierarchy process. International Journal of Electronic Customer Relationship Management, 12 (1). pp. 58-74. ISSN 1750-0664, DOI https://doi.org/10.1504/IJECRM.2019.098981.
Full text not available from this repository.Abstract
Improper management of electronic waste (e-waste) is becoming a threat globally and emerges as the most recent and dangerous environmental issue that is abruptly affecting ecological and human health. In such scenario, manufacturers need to play their role in accepting responsibility to take care of the waste when they reach their end of life. For said purpose, the present study identified factors by which manufacturer can encourage end-consumers to reverse the products, at their discretion, when it reach end of life. Factors identified from literature were prioritised by using analytic hierarchy process (AHP). Results of the present study will help the manufacturers in devising their strategies for marketing and customer relationship management in a way that they can encourage consumers to reverse the products when it reach end of life. © 2019 Inderscience Enterprises Ltd.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | AHP; Analytic hierarchy process; Consumers; E-waste; Electronic waste; Prioritisation; Theory of planned behaviour; TPB |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economics |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 28 Feb 2020 01:14 |
| Last Modified: | 28 Feb 2020 01:14 |
| URI: | http://eprints.um.edu.my/id/eprint/23895 |
Actions (login required)
 |
View Item |
