Standardization and contextualization: A study of language and leadership across 17 countries

Zander, L; Mockaitis, A. I.; Palaniappan, Ananda Kumar; et, al (2011) Standardization and contextualization: A study of language and leadership across 17 countries. Journal of World Business, 46 (3). pp. 296-304.

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Abstract

With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.

Item Type: Article
Creators:
  1. Zander, L
  2. Mockaitis, A. I.
  3. Palaniappan, Ananda Kumar(University of Malaya)
  4. et, al
Journal or Publication Title: Journal of World Business
Uncontrolled Keywords: Language; Leadership; Context; Culture; Multinational company; Cultural accommodation;
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Education
Depositing User: Zanaria Saupi Udin
Date Deposited: 21 Oct 2011 11:42
Last Modified: 21 Oct 2011 11:42
URI: http://eprints.um.edu.my/id/eprint/2256

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