Kewartawanan Advokasi: Elemen Advokasi Utusan Pengguna Sebagai Alat Sokongan Rakyat (Advocacy Journalism: Advocacy Elements in Utusan Pengguna As A Citizen Support Tool)

Ibrahim, Zaim Aiman and Nayan, Shahreen Mat (2018) Kewartawanan Advokasi: Elemen Advokasi Utusan Pengguna Sebagai Alat Sokongan Rakyat (Advocacy Journalism: Advocacy Elements in Utusan Pengguna As A Citizen Support Tool). Jurnal Komunikasi: Malaysian Journal of Communication, 34 (3). pp. 326-348. ISSN 2289-1528

Full text not available from this repository.
Official URL: https://doi.org/10.17576/JKMJC-2018-3403-20

Abstract

Journalism’s extensive role provides huge benefits to the community and social system. In the Malaysian context, journalism mostly focuses on issues related to politics, sports, economy and business. However, both traditional and new media outlets are less likely to give attention to issues related to consumerism. Advocacy journalism in Malaysia is still in its infancy. Advocacy journalism refers to how journalists not only report a problem, but also serves to mediate in resolving an issue (Dixit, 2010). Various issues of consumer, environmental, and social problems faced by society has been under-reported by the media. This article will clarify how journalists contribute to social change in the Malaysian context. The issue will be explored by focusing on advocacy elements in journalism that have been proven to be effective. Further, to analyze the issue, Utusan Pengguna was chosen for this case study. This article specifically discusses how advocacy elements have been applied to solve environmental and consumer issues. A qualitative approach was used to interview four individuals who are well-versed in the field of journalism. It is fair to state that, the advocacy approach adopted by Utusan Pengguna journalists have made a positive impact on the society. The newspaper provides a platform for marginalized groups to voice their concerns. In summary, investigative reporting contributes to social change.

Item Type: Article
Uncontrolled Keywords: Advocacy journalism; Social change; Social problems; Society; Utusan Pengguna
Subjects: P Language and Literature > P Philology. Linguistics > Communication. Mass media
Divisions: Faculty of Arts and Social Sciences
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 06 Aug 2019 04:12
Last Modified: 06 Aug 2019 04:12
URI: http://eprints.um.edu.my/id/eprint/21825

Actions (login required)

View Item View Item