Evaluating Housing Needs and Preferences of Generation Y in Malaysia

Kam, Kenn Jhun and Lim, Anthony Sheng Hui and Al-Obaidi, Karam Mustafa and Lim, Tze Shwan (2018) Evaluating Housing Needs and Preferences of Generation Y in Malaysia. Planning Practice & Research, 33 (2). pp. 172-185. ISSN 0269-7459

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Official URL: https://doi.org/10.1080/02697459.2018.1427413

Abstract

In Malaysia, housing providers affect the planning system as housing industry constantly evolves to meet homebuyer needs. Generation Y has exhibited dissimilar housing needs compared to Generation X and Baby Boomer. Thus, housing developers seek to identify the current needs for young homebuyers to avoid experiencing unsold properties. This research aims to identify the fundamental housing needs and psychographic characteristics towards their housing preferences and future planning demands. A quantitative survey was used for collecting data and a statistical analysis was performed to evaluate research outcomes. This research will help local housing developers to understand Generation Y needs and preferences for the future housing demand.

Item Type: Article
Uncontrolled Keywords: Homeownership; Generation Y; lifestyle; housing needs; housing preferences; Malaysia
Subjects: T Technology > TH Building construction
Divisions: Faculty of the Built Environment
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 31 Jul 2019 01:50
Last Modified: 31 Jul 2019 01:50
URI: http://eprints.um.edu.my/id/eprint/21709

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