A Study of Internet Usage Behaviour among Students in Higher Education

Chan, Sai Keong (2009) A Study of Internet Usage Behaviour among Students in Higher Education. (Unpublished)

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    Abstract

    The Internet offers numerous benefits for individuals and organizations in communication, trading and information searching. Before any of these benefits can be achieved, service providers/practitioners must first understand the factors that influence the acceptance and adoption of Internet system. If users are not willing to accept the system, it will not bring full benefits. The objective of this paper is to study the determinants that influence the Internet usage behaviour among students in Higher Education. This study is based on the basic concept underlying the Technology Acceptance Model (TAM) proposed by Davis (1989). It is a preferred choice of model in this study due to (1) the TAM has emerged as a powerful model among the models investigating the acceptance and use of information technology (IT), and (2) the TAM has been widely use in measuring the usage behaviour (actual use) and behavioural intention (intention to use) of technologies. There are some modifications to the original TAM as to suit this study. First, the behavioural intention variable is excluded since the actual use is predicted by the intention. Second, two latent variables (website characteristics and system characteristics) are included as external variables in this study. Limited research has included collectively technical features or technology attributes in a single TAM-based model. These variables are adopted from previous studies which have been tested and validated. Such external variables may improve the viability of TAM. Third, user characteristics are included as moderating variable where it has been found to impact individual’s attitude toward the technology. It is expected that this conceptual model based on TAM concept after some modifications, could have power in explaining the students’ behaviour to use the Internet in the context of Malaysia. This outcome will provide a big picture and wider understanding relevant to Internet technology in the context of Malaysia Higher Education. Service providers/ practitioners could formulate appropriate strategies to promote Internet usage as to support National Policies especially the policy to increase ICT usage at all level of education.

    Item Type: Article
    Uncontrolled Keywords: Internet; Technology Acceptance Model; Higher Education;
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Business and Accountancy
    Depositing User: Zanaria Saupi Udin
    Date Deposited: 19 Sep 2011 16:22
    Last Modified: 19 Sep 2011 16:22
    URI: http://eprints.um.edu.my/id/eprint/2128

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