Big data social media analytics for purchasing behaviour

Shayaa, Shahid and Ainin, Sulaiman and Piprani, Arsalan Zahid and Al-Garadi, Mohammed Ali and Ashraf, Muhammad Azeem (2018) Big data social media analytics for purchasing behaviour. International Journal of Engineering & Technology, 7 (4.36). pp. 463-465. ISSN 2227-524X

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Abstract

The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec - 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy computer, buy hand phone and going for holiday. The paper will also demonstrate the trend of each individual category. The results of the analysis would provide businesses information on the social media users' purchasing behavior, their sentiment thus allowing them to take more appropriate strategies to enhance their competitiveness.

Item Type: Article
Uncontrolled Keywords: Big data; Social media; Purchasing behavior; Sentiment analysis
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Business
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Business and Accountancy
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 13 Mar 2019 04:23
Last Modified: 27 Jun 2019 09:08
URI: http://eprints.um.edu.my/id/eprint/20690

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