Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life

Ainin, Sulaiman and Jaafar, Noor Ismawati and Tamjidyamcholo, Alireza (2018) Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life. Information, Communication & Society, 21 (10). pp. 1506-1521. ISSN 1369-118X

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Official URL: https://doi.org/10.1080/1369118X.2017.1340495

Abstract

Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits have a positive influence on Facebook engagement. Subsequently, Facebook engagement was found to have an influence over students’ socialization behavior and their satisfaction with university life. The results can be used by educators as a guide for their curriculum development, i.e., consideration of wider usage of Facebook in conducting courses.

Item Type: Article
Uncontrolled Keywords: Facebook; socialization behavior; satisfaction; personality traits
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Business and Accountancy
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 05 Mar 2019 02:06
Last Modified: 05 Mar 2019 02:06
URI: http://eprints.um.edu.my/id/eprint/20599

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