Housing preference for modern urban designers using fuzzy-AHP

Wang, Chen and Wood, Lincoln Christopher and Liang, Huijun (2018) Housing preference for modern urban designers using fuzzy-AHP. Open House International, 43 (3). pp. 33-42. ISSN 0168-2601

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Abstract

Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.

Item Type: Article
Additional Information: Liang, Huijun. Faculty of Built Environment, University of Malaya, 50603 Kuala Lumpur, Malaysia.
Uncontrolled Keywords: Decision-making tool; Environmental sustainability system; Expatriates; Fuzzy-analytic hierarchy process; Housing preference assessment; Triangular fuzzy numbers
Subjects: T Technology > TH Building construction
Divisions: Faculty of the Built Environment
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 19 Feb 2019 08:58
Last Modified: 19 Feb 2019 08:58
URI: http://eprints.um.edu.my/id/eprint/20405

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