International Second Home Retirement Motives in Malaysia: Comparing British and Japanese Retirees

Wong, K.M. and Musa, G. (2015) International Second Home Retirement Motives in Malaysia: Comparing British and Japanese Retirees. Asia Pacific Journal of Tourism Research, 20 (9). pp. 1041-1062. ISSN 1094-1665

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Official URL: http://dx.doi.org/10.1080/10941665.2014.950303

Abstract

Generally, the international second home (ISH) retirement develops from the need for better life quality of the aging population globally. “Malaysia My Second Home” (MM2H) is an ISH scheme that aims to attract inbound retiree market in Malaysia. This study explores the retirement motivations and their influences on ISH decision using the combination of push–pull travel motivation theory and tri-reference point (TRP) theory, while simultaneously comparing the British and the Japanese retirees. We interviewed 26 MM2H participants in depth and content analyzed the data with qualitative NVivo software. Other than common motivations shared by both groups, there are also distinct differences, especially with regards to environmental preference and risk taking. Only two motives fit into all the three elements of TRP, with most motives either explained by a single or dual reference point. Based on the findings, the study proposes its knowledge, marketing, and managerial implications.

Item Type: Article
Uncontrolled Keywords: International second home retirement; Push and pull; Tri-reference point; Qualitative research; Malaysia My Second Home
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Business
Divisions: Faculty of Business and Accountancy
Depositing User: Ms. Juhaida Abd Rahim
Date Deposited: 28 Sep 2018 04:06
Last Modified: 28 Sep 2018 04:06
URI: http://eprints.um.edu.my/id/eprint/19452

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