Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand

Syed Alwi, S.F. and Balmer, J.M.T. and Che Ha, N. and Yen, D. (2014) Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand. In: 2nd International Colloquium on Design, Branding and Marketing, 09-10 Dec 2014, Nottingham Trent University, UK. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Funders: UNSPECIFIED
Uncontrolled Keywords: Corporate brand identification; Malaysian University corporate brand
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Business and Economics
Depositing User: Mr. Mohd Samsul Ismail
Date Deposited: 29 Apr 2015 00:27
Last Modified: 29 Apr 2015 00:27
URI: http://eprints.um.edu.my/id/eprint/13407

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