The effect of country image and University reputation: Where to study?

Azlan Abdul, S. and Ismail, M.N. (2011) The effect of country image and University reputation: Where to study? In: International Conference on Human and Social Science, 24-26 Jun 2011, Paris, France.

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Abstract

The study focuses to know either country image or university reputation is more dominant in attracting students who have planned to further study. The samples have been taken from all over Malaysia. The analysis part use SEM and Multiple Regression to show the results. The findings show that both country image and university reputation are important. They must come together.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Accountancy
Depositing User: Mr. Mohd Samsul Ismail
Date Deposited: 17 Feb 2015 01:37
Last Modified: 17 Feb 2015 01:37
URI: http://eprints.um.edu.my/id/eprint/12769

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