Kamarulzaman, Y. and Madun, A. and Che Azmi, A.A. (2010) Exploring the potential of electronic magazine among internet users. African Journal of Business Management, 4 (5). pp. 644-650. ISSN 1993-8233,
Full text not available from this repository.Abstract
This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none existed. Based on a survey among internet users in Malaysia, the study finds that there is a potential market for electronic magazine. Due to the supporting infrastructure for online transactions which is still at infancy stage in this country, it is recommended that local publishers should embark e-magazine project as a supplementary to the print version not as a stand-alone product.
| Item Type: | Article |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Information goods; Online shopping; Electronic magazine; Consumer behavior |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economics |
| Depositing User: | Ms. Juhaida Abd Rahim |
| Date Deposited: | 20 Jan 2015 01:51 |
| Last Modified: | 20 Jan 2015 02:00 |
| URI: | http://eprints.um.edu.my/id/eprint/12283 |
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