Dimension of halal purchase intention: A preliminary study

Shaari, J.A.N. and Mohd Arifin, N.S. (2009) Dimension of halal purchase intention: A preliminary study. In: American Business Research Conference, 28-29 Sept 2009, New York, USA. (Submitted)

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Abstract

This paper aims to do preliminarily study on dimensions within factors associated to Halal purchase intention. Using questionnaire surveys on 135 respondents from Kota Samarahan District in Sarawak, Malaysia, 9 dimensions named Solidity, Certainty, Universal, Brand Association, Purity, Conformity, Halal-ness, Place & Distribution, and Knowledge were extracted using Varimax Factor Analysis from four suggested variables: Marketing Concept; Awareness, Halal Certificate ; and Religiousity. The paper intends to path the way for deeper and more thorough future research on the area.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Halal, Religiosity, Purchase Intention.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Depositing User: Mr. Mohd Samsul Ismail
Date Deposited: 17 Dec 2014 03:14
Last Modified: 17 Dec 2014 03:14
URI: http://eprints.um.edu.my/id/eprint/11147

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