Soon, P.S. (2009) Women's life-stories in narrative advertisements: ideal subject/subject positioning. In: Pr ding of 2009 International Conference on Social Sciences and Humanities, 9-11 Oct 2009, Singapore.
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Abstract
Story telling is important in advertising as a means to influence consumer perception. The aim of this paper is to examine how subject positioning inscribed into narrative ads featuring life-stories of women is integral to the construction of an ideal audience, which in turn has implications that go beyond product- or brand-perception to that of female subjectivity.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Funders: | UNSPECIFIED |
| Uncontrolled Keywords: | Life- story, narrative ads, ideal audience, subject positioning, female Subjectivity. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Mr. Mohd Samsul Ismail |
| Date Deposited: | 18 Dec 2014 01:12 |
| Last Modified: | 18 Dec 2014 01:12 |
| URI: | http://eprints.um.edu.my/id/eprint/11113 |
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