Audience response to travel photos and Arab destination image

Syed-Ahmad, S.F. and Musa, G. and Klobas, J.E. and Murphy, J. (2013) Audience response to travel photos and Arab destination image. Journal of Travel and Tourism Marketing, 30 (2). pp. 161-164. ISSN 1054-8408

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Abstract

This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique online, by including shared photographs and audience response. We observe that the images conveyed in the online photos that generated most audience response differ from those in official travel and tourism documentation. This result benefits both destination image research and practice in the analysis of audience response to online travel photos.

Item Type: Article
Uncontrolled Keywords: User-generated content; Travel photography; Visitor employed photography; Muslim image; Arab League
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Business and Accountancy > Dept of Business Policy and Strategy
Depositing User: Ms. Wati Yusuf
Date Deposited: 10 Jun 2014 01:42
Last Modified: 21 Mar 2019 06:27
URI: http://eprints.um.edu.my/id/eprint/10404

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