Syed-Ahmad, S.F. and Musa, G. and Klobas, J.E. and Murphy, J. (2013) Audience response to travel photos and Arab destination image. Journal of Travel and Tourism Marketing, 30 (2). pp. 161-164. ISSN 1054-8408,
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Abstract
This research note explores how members of Flickr, the world's most popular photo community, share and respond to travel photographs of Arab countries. As photo-sharing becomes commonplace, researchers could use audience responses to photos to examine destination image. This note also extends the offline Visitor Employed Photography technique online, by including shared photographs and audience response. We observe that the images conveyed in the online photos that generated most audience response differ from those in official travel and tourism documentation. This result benefits both destination image research and practice in the analysis of audience response to online travel photos.
Item Type: | Article |
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Funders: | UNSPECIFIED |
Uncontrolled Keywords: | User-generated content; Travel photography; Visitor employed photography; Muslim image; Arab League |
Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
Divisions: | Faculty of Business and Economics > Dept of Business Policy and Strategy |
Depositing User: | Ms. Wati Yusuf |
Date Deposited: | 10 Jun 2014 01:42 |
Last Modified: | 21 Mar 2019 06:27 |
URI: | http://eprints.um.edu.my/id/eprint/10404 |
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